Social media is your shop window

Most clubs have a Facebook page ... so use it.

 

• Connects Rotary to your community and beyond

• Focus on what might be of interest to the external audience

• Tell stories with a photo, a couple of sentences and a link to more information on your website and / or blog

• Try to generate a conversation / interaction - include a Call-to-Action

• Use the Events function for projects and fundraising

• For an enlarged audience consider funding a Boost

 

Facebook Post tips:

• Photos in posts get 93% of engagement

• Emoticons get 57% more ‘Likes’ than without

• Keep posts short where possible – use links to expanded material

 

Some timings:

• Max. Frequency:  2 posts per day

• Peak time: Wednesday 3pm

• Best Days:  Wednesday - Friday

• Best time (any day): 1-4pm

• Acceptable timing: 9am-7pm

• Best time for Shares: 1pm

• Worst time: Weekend between 8pm and 8am

 

Additional reading:

Best usage times for various social media

Example plan for best use of Facebook 

 

Sometimes some immediacy adds vitality but how?  One option is for the Facebook Administrator and Content Editors (can be more than one of these) to use the free 'Pages' App so they can post from their phone from anywhere.  Just be sure you know who is doing what (only one post from a club meeting please, for example).

 

Club Website

 

Not going into this here but the club website:

• must be up-to-date

• must show the club character even if just a few photos from projects

• must have a means for the public to contact the club, preferably a phone contact

• must use correct Rotary branding