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Planning for the project

PROJECT TIPS

Publicity anytime
After the project

  • Club media including social media

  • Club meetings

  • District newsletter

  • Rotary Down Under

  • ​Member family and friends

  • Sponsors and beneficaries

  • Community media

  • Alumni

Enthusiasm about Rotary is infectious and gets everyone contributing to project success

 

  • All club members to wear club uniform - maybe have spares for helpers

  • Put up club banners and tear drops - use as many of the district loan banners as you can get

  • Make sure all members are reminded to be alert for opportunities to inform others about the club and identify potential new members - have someone dedicated who you can refer people wanting more Rotary nformation and / or may be interested in membership

  • A useful tool when talking to someone about Rotary is to bring up the RDU App - not for them to read but just use as a talking point - download this for free from your App Store by searching for 'Rotary Down Under' and this automatically has the latest magazine

  • If appropriate have a Rotary stand with information etc

  • Have a roving person (or two) ready to take those stunning photos and to record details for later use in an article

Publicity is not the 'fluffy' stuff around the edge of the project

 

It is what sells your project, what gets the people there now and next time, what inspires people to support your club or even join as a member.

 

This is a simple checklist of points to consider for good publicity at different stages of a project.  This is not comprehensive but these are the main ones and  if you do these you will have good publicity. Please refer to www.9920publicity.rotarysouthpacific.org for more detail amoung other sources of information.  Not covered here is the fact that every project is a membership growth opportunity.

It is easy to build on the success of your project, adding extra value

 

  • Write up the project and select the best 3 photos and use in club media and send to community and Rotary media - this is important as sharing the success of this projects helps to 'pre-sell' the next project. See the 'Spreading the word' tab

  • Say THANK YOU to those involved and those who supported you.  This is one of the most effective publicity opportunities you have yet most do this poorly.  The options are endless by a BBQ after for the helpers, a phone call and email/letter to others etc

  • Consider a submission for the District Publicity Award or other district award

  • Add the project to Rotary Showcase and data to club goals in Rotary Club Central plus consider the contribution of the project towards the RI Presidential Citation

During the project

Planning make good publicity easy and effective

 

  • Who is going to be responsible for publicity?  Remember to use your club Publicity Officer

  • If the event is significant consider sending a summary to the District Publicity Committee for their suggestions and access to additional resources

  • Book as early as possible the district banners - details here

  • Are there any props you can borrow such as a display of Emergency response Kits?

  • Let your Assistant Governor know about the project (maybe via the Presidents Report) and ask he/she has this added to the District Calendar

  • If a event for other Rotarians and / or the public, once a notice / promo is prepared use it widely on your club media (website, bulletin, social media, members to distribute) plus send to the AG, District Newsletter Editor and District Publicity Committee who will get you wide publicity in Rotary media

  • Ensure there are adequate quantities of your club brochures etc

  • Make sure the proper Rotary brand image is used - more at www.rotary.org/brandcenter (need to log in)

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